Permission Marketing: Love it or Hate it?
PureB2B
AUGUST 8, 2017
A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” Permission Marketing vs. Interruption Marketing. Boosts Quality Leads.
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