Remove broadcast network social

Onalytica B2B

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. The article hones in on one company in particular, Devumi. Why is this happening?

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. WHAT ARE THE EXPERTS SAYING?