Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
So what separates the ‘movers’ from the ‘shakers’? He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Get it wrong and you can do huge damage to your brand. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment.
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