Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” If B2B marketers want to create a unique and highly interactive experience, then this may be an area to explore in 2011. Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40