Books InsideView Outreach Product 
Zoominfo
AUGUST 5, 2020
Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. Today’s buyers are overwhelmed with similar products and services. Position your product or service as an urgent need or else your prospect will continue to put off buying.
markempa
JULY 26, 2016
In my book , I define a trigger event happening associated with a consequence so significant that it causes new behaviors, new ideas, and new opportunities. For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation.
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Heinz Marketing
OCTOBER 22, 2018
We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the author of her own book, Aligned to Achieve … I highly encourage you checking that out on Amazon.
Engagio
JANUARY 9, 2017
You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. This makes total sense, as product/company fit should be the be all end all.” Jon Miller. CEO and Cofounder, Engagio.
B2B Marketing Zone Posts
OCTOBER 5, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. This is an admirable goal, as prospects are looking for experts, not just products or solutions. InsideView (8). How Is PR Changing?
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