The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from. And the key to getting the best view of this is through multi-touch attribution models. In order of simplest to most advanced, these include: Opportunity lead source.
Let's personalize your content