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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook. Third-Party Cookies are Dead. Long Live Third-Party Cookies.

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17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78
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How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

You’ll be asking many marketing leaders to discard what they had held true for years and, perhaps, had personally built within their organizations. I’ve been on both sides of the table when it comes to organizational change—both as the change agent and the person needing to adapt. Catch Their Attention.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

You might think it is good personalization by displaying the consumers account number or her home address within the content. Sponsored by Doubleclick. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. You flaunt their data. Register now! Email a friend.

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. First, that the ultimate success of particular movies, actors, books and other "products" are driven by their initial success due to the imitation factor: "Such contagions (e.g.

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Pressure

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7 Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7 Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.