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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book. Disintermediation (3). Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. That’s important.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

It will be published later this year as a chapter in a compendium book on emerging trends in KM. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM. Well-designed, automated people-finding applications and directories.