Advertising Benchmark Books Disintermediation Wiki 
B2B Marketing Zone Posts
OCTOBER 5, 2010
client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book. Disintermediation (3). Here’s a bunch. 51% win rates 55.6%. Introduction and Definitions. Media (258).
Buzz Marketing for Technology
JUNE 27, 2008
It will be published later this year as a chapter in a compendium book on emerging trends in KM. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. benchmarks, quantitative analysis. This is the essence of PKM. Blog readers. first-hand accounts.
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