Books Disintermediation Forrester Gartner 
The ROI Guy
DECEMBER 6, 2010
Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
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FEBRUARY 22, 2021
It’s very interesting to me, particularly because I finished the two books that he wrote, the most recent about culture. You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. The internet is about disintermediation. It’s very easy.
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