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Should You Be a Content Marketing Writer?

ClearVoice

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! via Beth Harte).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. They don’t do that very well.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. They don’t do that very well.

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B2B Category Creators Episode 9 Transcript

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If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. We have a way to solve this.

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B2B Category Creators Episode 8 Transcript

Metadata

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. We have a way to solve this.

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B2B Category Creators Episode 8 Transcript

Metadata

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. We have a way to solve this.