B2B Marketing Traction

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

article thumbnail

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

article thumbnail

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch.