B2B Marketing Survey Says Email and Twitter Work
B2B Marketing Traction
APRIL 17, 2013
As usual, I have to provide information about the source of the survey, which few bloggers ever do. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.
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