Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. Mike says that they often recommend that parents (and their bloggers) take photos from behind to help maintain anonymity. They’ve tried to create a safe space within their community , though, and a lot of parents have embraced it.

SME 124

SME Social Media Skype Paid Search Agency 124

Convince & Convert

SEPTEMBER 21, 2010

On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I'm not even going to try. I mean content should be king, not one-liners on the likes of Twitter. Thanks for the thought-provoking post! link] SJ If you haven't seen this, pls read.

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Social Media Media Paid Content Webinar Metrics 125