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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Savvy vendors will develop and deliver more content and tools in 2011 to create a “circle of trust&# with skeptical buyers, including independent endorsements, peer and analyst reviews, success stories, and validation needed to create trust. New TCO Calculator: EMC SMB Virtual Solutions Advi. Powered by Blogger.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. Tyler Excellent post.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. That’s a valid question given how sophisticated cyber attackers have become.

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The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Buffer

Ithen put the idea through a customer discovery and validation process to ensure it was a problem others had, too.We We narrowed in on bloggers, individuals, and small business owners. The other key difference with Buffer is that we’re focused on SMB, with a large number of paying customers and free users, and we have no sales team.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

link] – very valid observations on the diff [link] varming Is Your Social Strategy Proactive or Reactive? RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) [link] Sharon Mostyn RT @jaybaer: Is Your Social Strategy Proactive or Reactive?

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Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

The ShoreTel TCO validates how TCO can be more than four times the upfront cost over a multi-year period. New TCO Calculator: EMC SMB Virtual Solutions Advi. Powered by Blogger. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Latest Research. Let the Good Times Roll?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Intéressant > 7 Reasons Not to Put All Your Eggs in the Twitter Basket [link] (Convince and Convert) [link] Liam As per usual, Jay raises many valid points and questions; but where to step off the social media merry-go-round? How many more platforms or tools must one try to digest/use regularly? Content is king, agreed.