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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

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How to Create a SaaS Content Marketing Strategy That Converts

Scoop.it

How is SaaS Content Marketing Different? Most B2B companies are offering free resources (ebooks or newsletters) in exchange for an email address, like in the example below. Imagine that most B2B businesses are using content marketing only to acquire customers and other tools to retain them. Let’s first see how.