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How to Create a SaaS Content Marketing Strategy That Converts

Scoop.it

Our main focus here are SaaS businesses that are different from eCommerce or a typical B2B enterprise. How is SaaS Content Marketing Different? Most B2B companies are offering free resources (ebooks or newsletters) in exchange for an email address, like in the example below. How to Build a SaaS Content Marketing Funnel?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.