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Scoop.it
AUGUST 18, 2022
In this article, we will explain the specifics of creating highly-converting content for different stages of a SaaS funnel and show successful examples to inspire you. How is SaaS Content Marketing Different? Imagine that most B2B businesses are using content marketing only to acquire customers and other tools to retain them.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?
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