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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. That was the voice of many of my bloggers at one time or another.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. An established track record of developing successful working relationships with bloggers and other social press. You have lots of energy and get excited by being a revenue champion for the organization.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

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B2B Marketing Fast Fixes

WebMarketCentral

Here are the highlights from the webinar. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

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26 Cyber Security Resources Every B2B Marketer Needs in 2022

Envy

From offerings including interviews to webinars to agency releases and downloadable whitepapers/interactive e-books on best security practices, there’s plenty to see. The site also offers a newsletter, a weekly podcast (with bonus episodes thrown in) and countless free tools. Post frequency: Often; multiple posts daily. Security Week.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

Let’s say you just did a webinar or an online event. You can equip your sales development or inside sales team with a nurturing follow-up email template and content such as an executive summary or main takeaways from the webinar. For example, a white paper can be broken into three to five articles that share a point of view.