Measure Your ROI on Social Media Leads
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. Disclosure: I am a guest blogger on the MarketingGenius blog. Lead Source Measurement Needs Improvement.
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