Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. What’s most surprising to you about Twitter in America?

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? This also means that a PR firms staff needs to know the basics.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. Tyler Excellent post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MAY 19, 2010

Below is a graphic that places marketing mediums and tools where I believe their strengths lie on the D.I.S. A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. We like things that involve us.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. social media reach and usage by company.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Free Download: 2010 Online Marketing Blueprint. How Much Should Brands Pay for Content Marketing? Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. Media Plan (5).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 16, 2010

More from Convince and Convert 7 Ingredients in the Perfect Twitter Profile Why You’re the Key to Social Media Success 11 Mind-Blowing Reasons Your Company Needs Facebook Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (..)

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 7, 2010

We can then upload pictures and comments to this “check-in&# and all of this shows up on my profile creating a “footpath&# or record of my recent activities. Problem is that the market's getting saturated so new networks, like Whrrl, fighting for attention, are unlikely to succeed.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else?

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing it… [link] davinabrewer Jay, thanks for the profile of Twitter users. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145