article thumbnail

What Google Thinks about Influencer Marketing

Content Standard

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails.

article thumbnail

Is Author Rank Really Relevant?

Hubspot

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. That pile of intellectual gaga came to be known as “PageRank.”

article thumbnail

A Handy Content Marketing Glossary of Terms

Single Grain

Gamification is a way to make things more interesting for your audience by integrating game-like mechanics — awards, badges, leveling up, earning points, and ranking on leaderboards — to encourage engagement and brand loyalty. PageRank is the name of the primary algorithm used by Google to rank websites in search results.