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What Google Thinks about Influencer Marketing

Content Standard

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails.

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A Handy Content Marketing Glossary of Terms

Single Grain

Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. So how do you know which of those marketing channels (blog, social media, emails, paid ads, etc.) A/B Testing. contributed to the conversion and by how much? Guest Posting.