” Jep’s now with Marketo. Contributing Blogger. For more detailed definitions, see  Wikipedia and  Junta42. This does not only build a loyal audience, but also creates lots of  long tail keywords for search engine optimization. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. It’s more than ok (as long as you attribute the source!) B2B Demand Generation | Guest post by Jep Castelein. Jep Castelein. Focus.