Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

OCTOBER 18, 2019

” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. A journalist, blogger, or customer can talk about their experience of using your products/services.

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Practices Examples WOM Media 43

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Webinar Metrics Media Marketing & Strategy 134