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Marketing Communications Managers Must Know the Sales Quotas!

ViewPoint

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Accountability and results measurement can be done only through sales lead management. Has anybody solved the lead management riddle and created the “process?”

Work Management 120
Work Management Marketing Management Planning Forecasting 120
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The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

MAY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. Not everyone can do it.

Demand 120
Demand Outgrow Blast Campaigns Trade Show 120
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