And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Promote it on your website. On Site.