The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
Marketing Insider Group
MAY 17, 2010
Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Measure satisfaction through surveys, track retention, and calculate customer lifetime values.
Let's personalize your content