Blogger Funnel Advertising Media Plans Online Marketing 
Convince & Convert
SEPTEMBER 22, 2010
An Interactive Marketing Hub Requires Integrated Email and Social Subscriptions That’s why it’s so important to not treat social media connectivity as the end, but rather a means to an end. Facebook “like&# and Twitter following should be the top of your customer relationship funnel, not funnels unto themselves.
Convince & Convert
MARCH 4, 2010
This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.
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Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. 10 predictions for advertising in 2010 =-.
Convince & Convert
APRIL 28, 2010
Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers.
Convince & Convert
MAY 11, 2010
Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca&# ).
Convince & Convert
MAY 26, 2010
Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.
Convince & Convert
APRIL 14, 2010
I'm trying to draw distinction between “being helpful&# and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.&# Big difference IMO — in that the marketer assumes accountability for the time investment.
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