Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

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How to use social media for B2B

Chris Koch

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather research. See the distribution of conversation.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook.

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Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. How do you separate the specific discussions about your offering from the general conversation?

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.