Optimization Testing: Don't Obsess Over Conversion Rates
Hubspot
JUNE 6, 2011
This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Merchandising test: More people bought, but items per sale were lower – profit did not increase.
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