Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. As complaints piled up, a conspiracy mentality took hold. Vindication and Lessons.
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