Best of 2007: Articles and Blog Posts on Strategy and Branding
WebMarketCentral
FEBRUARY 20, 2008
Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.
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