Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.
120 
Let's personalize your content