Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

SEPTEMBER 21, 2012

And we've worked with thousands of customers that struggle with the exact same problem. Or, you can compile several questions and answers for a kind of FAQ-style blog post or downloadable offer! A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Convince & Convert

DECEMBER 30, 2015

Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168