Google Authorship is Changing the Game for SEO and Digital Marketing
Biznology
JANUARY 21, 2013
Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. The Downsides.
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