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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) engineering manager, social media manager) Pain point you’re solving (e.g. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.