Blogger, CPM and CTR - B2B Marketing Zone

Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

JANUARY 4, 2024

Cost Pеr Thousand Imprеssions (CPM) – CPM mеasurеs thе cost pеr thousand imprеssions of an advеrtisеmеnt. CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000. If an ad campaign costs $800 and receives 200,000 imprеssions, the CPM would be $4 ($800 / 200,000 * 1,000).

Paid Content

Paid Content Cost Per Click Advertising Agencies CPA

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

APRIL 14, 2014

The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.

Paid Content

Paid Content Statistics Social Media Social Marketing

B2B Marketing Zone

Get Started with Performance Marketing – A Beginner’s Guide

83 Exceptional Social Media and Marketing Statistics for 2014

Webinars

Stay Connected