Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Why PR Doesn't Drive Sales. Integrating Public Relations With Marketing.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

Social Media 160

Social Media Media Stats Statistics 160

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I’m also very lucky to have a full public relations team at my disposal. They’re very skilled in analyst relations. Being able to combine the powers of traditional public relations with digital outreach is super beneficial to our company and our clients.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114