Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. But, it's not a 1:1 correlation in my mind. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. It’s entirely possible she is a Mass Influencer.

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Convince & Convert

JULY 14, 2010

RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Keith Finnegan RT @jaybaer Social Media is the Servant of Strategy, Not the Master [link] (Amen to that.) timotis [link] Dana VanDen Heuvel Social Media is the Servant of Strategy, Not the Master [link] [link] Janiré Hopkins Preach!

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Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. I might add; Social Media can be managed by a junior marketing person.

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Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

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SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

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Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

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