Improve Your Trade Show ROI: A Guide for Marketers
Zoominfo
FEBRUARY 21, 2018
1. Develop a pre-show content strategy. A stellar pre-show content strategy is the key to maximizing ROI. But, simply increasing your content output won’t do much to boost your ROI. Tailor content to the theme of the event: Many professional events have an overarching theme. that feature this theme.
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