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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100
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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

IT marketers meeting buyers' online content needs. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. ReturnPath releases email deliverability report. technologies.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Seth Godin predicted that RSS would kill email. October 2007. March 2009.

RSS 128
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How Have I Missed This? | 2¢ Worth

Buzz Marketing for Technology

This included tools for drilling into the participatory web and drawing out information and meaning from people’s information behaviors that may be, but are not necessarily associated with you. deliveres a ranked list of languages (English, French, German, Dutch, Italian, Spanish, Portuguese). Sphere: Related Content.

Web 2.0 100
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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Communication & Deliverables. Do they provide deliverables, answer emails within 24 hours, have an assigned dedicated account manager, do they use project management like asana or basecamp, do they have a timeline and deliverables for transparency? SEO & Content Marketing Consulting Director from Sydney Australia.