Is it Ethical to Edit Online Customer Reviews?
Marketing Craftmanship
JUNE 7, 2011
In a discussion on WNYC regarding the economic impact of restaurant reviews, Reuters finance blogger Felix Salmon claimed there is research to support the counterintuitive notion that the most important aspects of online customer reviews on Yelp.com and other community opinion websites have less to do with whether the reviewer pans or praises the restaurant, (..)
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