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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. They’re primarily known for SEO, but because SEO and PPC are so complementary, you could easily find ways to optimize your ppc accounts with this tool.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Plus, SmashBalloon is responsive and SEO-friendly! RafflePress has several social media integrations, is mobile-friendly, includes 1-click fraud protection, and integrates with your marketing and CRM platforms.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Turns out, that happens far more often than bloggers like us would like.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) These numbers can change dramatically from day to day, so manage and adjust them." PPC Outsource or In-House? fade a bit."

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