Is the Blockchain Role in Advertising Too Overrated?
readwrite
MARCH 15, 2019
Click-fraud installs hijacking, and other illegal online activities bring 2500-4100% ROI to fraudsters, which translates to only 56 cents that brands receive from each dollar they have spent on media-buying. First of all, it is a protection against ad fraud. Since 2016, we have observed an increased interest in the area.
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