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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Landing Page and Website Optimization Tools. Speed up your landing pages with the Think With Google’s Test My Site tool.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. RafflePress has several social media integrations, is mobile-friendly, includes 1-click fraud protection, and integrates with your marketing and CRM platforms. What more could you want?

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Unfortunately, a percentage of the people filling out the forms on your landing pages are inevitably be spam.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) PPC Outsource or In-House? fade a bit."

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