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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. But they can be the devil to track.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Turns out, that happens far more often than bloggers like us would like. What does your boss want to hear more about?