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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This requires you to develop a content marketing strategy for your new business. But why stop there?

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Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers

Hubspot

Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. A two-time author, speaker and blogger, Justine captivates on the stage and off.".

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How Social Media Will Save – Not Kill – the Television Ad

readwrite

I personally find that most television ads are gutless and self-obsessed,” said Griner, director of digital content for the ad agency Luckie and a regular contributor to AdWeek’s AdFreaks blog. has lost 2 million cable television households in the past two years. TV rewards pretty mediocre advertising.”. … And A Wrong Way. .

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

His premise is that geez, maybe what we need to do is turn this on its head and encourage the patrons of those businesses to create content in Facebook so that their friends will see chatter about the businesses that they support. You put content out there that they can pull down to their local page if they want to?

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6 Engagement Marketing Lessons from Successful Video Bloggers

Adobe Experience Cloud Blog

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively.

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