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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Is Writing Great Content Enough to Build a Successful Blog? by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough.