Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
Convert
AUGUST 24, 2022
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses.
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