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“Why Would you ever do Marketing Unless it was Account-Based?”: Conversations with our Partner Agencies

DemandBase

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

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“Why Would you ever do Marketing Unless it was Account-Based?”: Conversations with our Partner Agencies

DemandBase

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers.

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Sales Pipeline Radio, Episode 173: Q&A with Mark Nardone @MarkCNardone

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. We are calling this one “ The State of B2B Content: What’s Working, Failing & What’s Next “ We were honored to partner with PAN Communications on their well known and regarded annual Content Fitness Report. Matt: All right.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it! Download the template. Image Source.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it! Are you hitting your marketing goals?

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B2B Category Creators Episode 2 Transcript

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” Started hanging out with them. Then basically we failed, [inaudible] failed for about two and a half years and then just barely with like $50,000 left in the bank came up with Segment, the idea. What were you trying to do when you failed for two years? Do you want to maybe introduce yourself briefly? Some normals.”